Let’s talk about a dirty little secret in the high-ticket world.
You can close a monster deal.
You can have a record-breaking month.
You can feel like the main character in your niche…
…and still be one slow payout, one tax bill, or one “surprise expense” away from panicking in your banking app at 2:17 a.m.
If that feels uncomfortably familiar, congratulations—you’re a real entrepreneur. 😌
Here’s the truth no one puts in their Instagram captions:
Revenue doesn’t equal security. Cash flow does.
And high-ticket entrepreneurs get this wrong all the time.
At Calculated Moves, we see it daily—family businesses leveling up, career switchers finally making real money, and modern entrepreneurs crushing sales… while quietly stressing about where the cash actually went.
So let’s fix that.
Below are three proven cash flow secrets that separate high-ticket entrepreneurs who scale calmly from those who ride an emotional rollercoaster funded by Stripe payouts.
Most entrepreneurs celebrate a big month like this:
“We did $120K! Drinks on me!”
Successful entrepreneurs celebrate like this:
“Cool. Let’s see what that money actually has to cover.”
Because here’s the harsh reality:
Your checking account can look amazing today and feel personally offensive 30 days from now.
High-ticket businesses don’t implode because sales stop—they implode because no one looked ahead.
A proper 30–90 day cash flow projection answers questions like:
This isn’t boring accounting.
This is strategic financial preparedness—the kind that prevents expensive mistakes and lets you make decisions from logic instead of adrenaline.
(Also: this is exactly the kind of thing you should leave to the pros, unless spreadsheets bring you joy. If they do… we should still talk.)
High-ticket cash flow is lumpy. Anyone who tells you otherwise is lying or hasn’t paid commissions yet.
That’s why smart entrepreneurs build a war chest fund.
Here’s the rule:
👉 Set aside 20–30% of every high-ticket sale into a separate account.
Not savings.
Not spending money.
Not “I’ll borrow from this real quick.”
This is your business protection fund.
It’s what keeps you calm when:
Critical rule:
This fund is not for lifestyle upgrades.
It’s for operational stability and strategic growth.
Think of it as the difference between reacting and staying in control.
Not all CPAs are created equal.
Some are great at compliance.
Some are great at forms.
Very few truly understand high-ticket, commission-based, reinvestment-heavy businesses.
You don’t need a number cruncher.
You need a growth-minded financial partner.
Someone who:
Because the entrepreneurs who win long-term aren’t just elite closers.
They’re elite managers of money.
Scaling a high-ticket business isn’t about making more money.
It’s about:
You have better things to do than babysit spreadsheets—like growing your business and doing what you love.
And it’s always best to leave this stuff to the pros.
If you’re ready to turn your high-ticket business from a revenue machine into a sustainable wealth engine, that’s exactly what we do at Calculated Moves.
Smooth sailing beats survival mode—every time. 🚤
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Donna Bordeaux, CPA with Calculated Moves
Creativity and CPAs don’t generally go together. Most people think of CPAs as nerdy accountants who can’t talk with people. Well, it’s time to break that stereotype. Lively, friendly, and knowledgeable can be a part of your relationship with your CPA, as demonstrated by Donna and Chad Bordeaux. They have over 50 years of combined experience as entrepreneurial CPAs. They’ve owned businesses and helped business owners exceed their wildest dreams. They have been able to help businesses earn many times more profit than the average business in the same industry and are passionate about helping industries that help families build great memories.