The Difference between Cheap & Expensive: What is Your Value Proposition?

August 25, 2023

The Great Debate: Cheap vs Expensive

Hello, all you modern entrepreneurs, career reinventors, and family business owners! Have you ever stood in a store, one product in each hand, trying to decipher the enigma that is the difference between cheap and expensive? If so, grab a chair and let’s unravel this mystery together.

A Lesson from “DotCom Secrets”

You see, the difference between cheap and expensive is as subjective as pineapple on pizza. Some of us love it, some of us hate it, and some of us are just confused about it. But let me share a little story that might shed some light on the matter.

I’m currently reading a book called “DotCom Secrets” by Russell Brunson. In it, he shares an intriguing tale where he offered his iPhone for sale in front of a group of people. He started the bidding at one hundred thousand dollars. Naturally, there were no takers. I mean, who would pay that much for a phone, right?

The Power of Perceived Value

But then, Brunson revealed what was actually on the phone. It wasn’t just any old device; it was a treasure trove of valuable contacts, expensive courses, and even information from Fortune 500 companies. Suddenly, the audience saw the value behind the price tag, and almost every hand shot up, ready to buy.

The moral of the story? It’s all about perceived value. A course priced at ten thousand dollars might seem expensive, but if I told you there’s a Ferrari waiting for you in the driveway for the same price, you’d probably think it’s a steal.

How Calculated Moves Adds Value to Your Business

Now, let’s bring this back home to our world of business and accounting. At Calculated Moves, we’re not just selling you accounting services. We’re offering peace of mind, financial preparedness, and the freedom to focus on what you love doing. And the best part? You don’t have to worry about Uncle Sam breathing down your neck.

Think of us as your secret weapon. We’ll help you navigate the rough seas of business, making sure you avoid costly mistakes and keep your ship on course. And remember, when it comes to business, it’s always best to leave it to the pros.

Consider the Value Proposition

So, the next time you’re weighing up the difference between cheap and expensive, remember to consider the value proposition. And if you want to delve deeper into this concept, check out “DotCom Secrets”. It’s a quick read, and I promise you, it’s worth every penny.

Fair winds and smooth sailing, fellow entrepreneurs! Let’s chart a course together towards success.

Pexels Fauxels 3183169
Connect with us!

Please follow us on Facebook and Instagram. Please make sure to check out our blog and our website link below. Subscribe to our YouTube channel and hit the bell to be notified when we post. Email me at

Donna Bordeaux, CPA with Calculated Moves

Creativity and CPAs don’t generally go together. Most people think of CPAs as nerdy accountants who can’t talk with people. Well, it’s time to break that stereotype. Lively, friendly, and knowledgeable can be a part of your relationship with your CPA, as demonstrated by Donna and Chad Bordeaux. They have over 50 years of combined experience as entrepreneurial CPAs. They’ve owned businesses and helped business owners exceed their wildest dreams. They have been able to help businesses earn many times more profit than the average business in the same industry and are passionate about helping industries that help families build great memories.