Chick-Fil-Acustomer servicemarketingSteak and Shake

One Size Does Not Fit All

This is more of a short rant than a blog post, but why do restaurants (mostly fast food) insist that they have a medium and a large drink size if there is not small. The medium simply can not exist unless there is at least one drink smaller than it and one drink larger than it. Otherwise, what are you measuring it against.

I first notice this marketing lie years ago at Steak and Shake. It was about 2am in the morning and we had been at the hospital most of the night as my wife had been ill. We pulled in and the extremely hateful lady on the other end of the microphone informed me that they did not have a small milkshake. Only a medium and a large. First off, why would she bother to tell me this. Should she not assume that I want the smallest milk shake they have? Secondly, why do they outright lie and state that the milkshake is their medium when it is obviously their small.

This was brought back into the forefront of my mind last night at Chick-Fil-A. Same scenario – only one size of milk shake – yet the girl called it a medium. If their is only one size, it really is just a milkshake. It isn’t a small, medium, or large.

Examine the pricing and marketing in your business. Do you have any of these little annoyances that can bother potential customers? Of course, at Steak and Shake the extremely hateful and rude employee on the other end that acted as if I was an idiot for ordering a small was much worse than the actual lie about the size.